Who we are

For us, chocolate is an essential food, which gives taste and energy, which is why we have selected the best products to bring them directly to you!

Chocolate Shop was born as a challenge: to create the first multi-brand e-commerce in Italy dedicated to chocolate.

The challenge starts from SelecTTrade, an entrepreneurial adventure that was born and developed in the Retail field. SelecTTrade, in fact, was the exclusive Retail Partner for Italy of the Lindt & Sprüngli Group.

It is precisely from the need to expand its horizons from the offline to the online channel that in 2013 SelecTTrade decided to take up the challenge and launch www.chocolate-shop.it, the chocolate e-commerce!

On Chocolate Shop you can find a careful selection of products from the best brands capable of satisfying all taste needs and consumption occasions. Each product is carefully chosen, precisely to bring the soul of the Chocolate Shop brand to every consumer.

Chocolate Shop presents a wide range of bars, praline packs, gadgets, gift ideas and products for every occasion: Halloween, Christmas, Epiphany, Valentine's Day, Women's Day, Father's and Mother's Day, Easter!

Chocolate Shop is able to guide your choices even in organic and sugar-free products, and advises you on products suitable for celiacs.

With Chocolate Shop you can choose your favorite chocolates and have the tastiest assortment packaged for you or to give as a gift to someone you love: the Pick & Mix service offers a selection of dozens and dozens of pralines! Not just chocolates: with the Pick & Mix service you will have the opportunity to create personalized packages with your favorite sweets too!

Chocolate Shop reaches people everywhere who you want to give a sweet surprise to. You choose the gift idea and the message that will accompany it. Chocolate Shop will package it with care and precision and deliver it to whoever you want.

Chocolate Shop also completes its assortment with carefully selected baked products and confectionery specialties to satisfy the most demanding palates.

Click here and start the greedy journey in the Chocolate Shop confectionery selection!

Our headquarters